About us

Ongoal was founded in Malmö in 2017 by Magnus Lindgren, Tommy Ivarsson and Hans Antonson - that is, in the city which according to some is the real hometown of floorball, in which everything once started in the 1960s.

It was the same for us. It all started with floorball. Floorball then became floorball and paddle. Floorball and paddle then became floorball, paddle and fitness.

We who work at Ongoal have, in addition to our great interest in sports, which has always shown the way for us, a broad e-commerce background from companies such as City Gross, Tvins, CDON and Boozt. Our focus is on conducting development, manufacturing and sales of sports, lifestyle and rehabilitation products, training concepts and clothing - even though floorball and paddle are still very close to our hearts.

Our basic idea is also quite simple. By not having any physical stores, we can devote all our time and energy to e-commerce. The goal is to create an exceptional shopping experience for our customers from web shop to delivery, which is made possible through an easy-to-navigate website, on which a wide range of the market's leading brands is provided, several choices regarding payment and delivery solutions and the opportunity to buy additional goods and services from relevant and interesting partners.

That's why you should shop from us at Ongoal!

  • Largest range with the best brands
  • The market's best customer service, which helps you find the right product
  • Fast deliveries (normal delivery time of 1-3 days)
  • Open purchase for 60 days

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